Study shows that Shah Rukh is doing well on KBC
Kaun Banega Crorepati, an Indian version of Who wants to be a Millionaire has been fairly successful here but I always found it a trifle boring. In its previous avatars it was hosted by Amitabh Bachchan and people couldn’t stop talking about how wonderful Amitabh was in it. I couldn’t quite get it though. Sure, Amitabh looked classy – like he was all set to do a merger deal with a multinational company! And you saw him once. You saw him twice. Maybe thrice. Then you yawned. He was impecably the same. Some viewers were far more patient than I was…but the ratings started to fall in the second season.
Now in its third avatar, KBC has thankfully got a younger, more spontaneous star to steer the show along – Shah Rukh Khan. The guy does try a little too hard (that’s his trademark) but he is lively, intense, even witty. Yeah, a clown. But at least he tries to entertain us. Thats important isn’t it? It makes the show more interesting. Amitabh may have looked dignified but who wants to see someone like Ratan Tata host a TV show? Unless you are in awe of the persona of the host the show will become boring like it did for me. I am not in awe of either of these guys and I feel that anyone who is not familiar with either of these stars will prefer Shah Rukh.
No wonder a study by OMS (Optimum Media Solutions in association with Hansa Research) in Mumbai and Delhi revealed that 60 per cent of the viewers have decided not to miss any more episodes of KBC3! And the other 40 per cent are sure that they will watch at least the next few episodes. Thats a big change from what they felt before KBC started. A pre-programme study had shown that only 21 per cent had said that they wouldn’t miss any episode and 71 per cent couldn’t give a clear answer. People were sure that Shah Rukh wouldn’t be able to match up to Amitabh (meaning he doesn’t look serious and dignified enough!) and that was why the initial reactions were lukewarm.
(Amitabh picture sourced from Rediff and Shah Rukh’s from glamsham)