Job hopping and blogging trends
Job Search was always a popular online activity, along with email and chatting. But now a study by JuxtConsult has revealed that this activity has grown by 20 percent. Data was collected from 2 surveys with more than 25,000 responses by Indian Internet users.*
As I see it, this growth in job search has thrown up a clear offline trend. Indians are on the move and how! Only one-third of job-seekers are freshers…as many as two-thirds are the movers!
How often do Indians change their jobs?
Interestingly, Indians change their jobs (2006 figures) about 4-5 times in their life-time, which is less as compared to the western average of 11. In fact a study conducted over 25 years on boomers by the U.S. Bureau of Labor Statistics which studied employment histories of 9,964 employees found that 10.5 jobs were the average. Similar trends were observed in Canada. But, this has been put down to “corporate restructuring and downsizing” which has meant fewer opportunities for “upward mobility”. In India however there are a lot more opportunities than ever before, and people leave for better prospects.
Upward mobility and growth prospects matter to employees the most, more than money. I had written about how in the IT sector in India, the feel-good effect of a promotion lasts for about 6 months, and it is in that period that employees are least likely to leave.
Job-hopping not frowned upon today
The trend of job-hopping started off in certain sectors like advertising more than 15 years ago…and now it’s caught on and not just in the IT sector but also traditional manufacturing and textile companies. In these sort of companies people used to stick around for 15-20 years in just one job, and in fact it was considered important for personal growth.
No such compulsions today…not when opportunities come knocking. As long as you are not a 1-2 year person, companies give you a warm welcome. And at junior levels it matters even less. In some industries even 2-3 years at senior levels isn’t considered too short. In any case, as there is a shortage of talent, no one is complaining…
Other findings of the JuxtConsult survey can be seen in the table below:
Besides Jobsearch, Instant messaging, checking for sports, online gaming, and dating and friendship have grown really well. The popularity of dating is not surprising and is bound to keep increasing as most Indians have little opportunity to meet and make friends with people of the opposite sex within their own social circle.
Matrimonial sites are doing well too and looking for partners is the 13th most popular activity online. In 2005-06, the matrimonial websites did business worth Rs. 58 crores (1 crore is seven zeroes) which added up to 5.5 million users. Their popularity is because young Indians today want to find a suitable partner themselves rather than rely on parents and family.
Who reads blogs?
Only about 27 percent of online users do. But that isn’t a lot! Even though there are 30 million internet users today, the “regular internet users” are only about 25 million – those who use the internet at least once a month. The daily users are even fewer, pegged at 20 million or less, and some feel that even these figures are way too optimistic.
Anyway, lets be optimistic and take this figure of 20 million with some seriousness. 27 percent of 20 million is 5.4 m and out of these about 15 percent said they commented and this means that although 5.4 m people in India read blogs, less than a million comment. About .37 m have blogs of their own.
Guess WordPress is set to grow in India! 🙂
(*Methodology for the survey: Land survey undertaken in April 2007. Sampled 10,000 households in 31 cities (of population sizes 20,000 plus) across all the four regions to estimate Internet user-ship and derive appropriate ‘weights’ to make online survey data representative of the entire online urban population.
A large-scale online survey conducted in May 2006. Sampled over 14,200 complete responses capturing net usage behavior and website preferences)
Related Reading: Should you quit that job you hate?