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Job hopping and blogging trends

October 9, 2007

Job Search was always a popular online activity, along with email and chatting. But now a study by JuxtConsult has revealed that this activity has grown by 20 percent. Data was collected from 2 surveys with more than 25,000 responses by Indian Internet users.*

Offline trend
As I see it, this growth in job search has thrown up a clear offline trend. Indians are on the move and how! Only one-third of job-seekers are freshers…as many as two-thirds are the movers!

How often do Indians change their jobs?
Interestingly, Indians change their jobs (2006 figures) about 4-5 times in their life-time, which is less as compared to the western average of 11. In fact a study conducted over 25 years on boomers by the U.S. Bureau of Labor Statistics which studied employment histories of 9,964 employees found that 10.5 jobs were the average. Similar trends were observed in Canada. But, this has been put down to “corporate restructuring and downsizing” which has meant fewer opportunities for “upward mobility”. In India however there are a lot more opportunities than ever before, and people leave for better prospects.

Upward mobility and growth prospects matter to employees the most, more than money. I had written about how in the IT sector in India, the feel-good effect of a promotion lasts for about 6 months, and it is in that period that employees are least likely to leave.

Job-hopping not frowned upon today
The trend of job-hopping started off in certain sectors like advertising more than 15 years ago…and now it’s caught on and not just in the IT sector but also traditional manufacturing and textile companies. In these sort of companies people used to stick around for 15-20 years in just one job, and in fact it was considered important for personal growth.

No such compulsions today…not when opportunities come knocking. As long as you are not a 1-2 year person, companies give you a warm welcome. And at junior levels it matters even less. In some industries even 2-3 years at senior levels isn’t considered too short. In any case, as there is a shortage of talent, no one is complaining…

Other findings of the JuxtConsult survey can be seen in the table below:

Besides Jobsearch, Instant messaging, checking for sports, online gaming, and dating and friendship have grown really well. The popularity of dating is not surprising and is bound to keep increasing as most Indians have little opportunity to meet and make friends with people of the opposite sex within their own social circle.

Matrimonial sites are doing well too and looking for partners is the 13th most popular activity online. In 2005-06, the matrimonial websites did business worth Rs. 58 crores (1 crore is seven zeroes) which added up to 5.5 million users. Their popularity is because young Indians today want to find a suitable partner themselves rather than rely on parents and family.

Who reads blogs?
Only about 27 percent of online users do. But that isn’t a lot! Even though there are 30 million internet users today, the “regular internet users” are only about 25 million – those who use the internet at least once a month. The daily users are even fewer, pegged at 20 million or less, and some feel that even these figures are way too optimistic.

Anyway, lets be optimistic and take this figure of 20 million with some seriousness. 27 percent of 20 million is 5.4 m and out of these about 15 percent said they commented and this means that although 5.4 m people in India read blogs, less than a million comment. About .37 m have blogs of their own.

Guess WordPress is set to grow in India! 🙂

(*Methodology for the survey: Land survey undertaken in April 2007. Sampled 10,000 households in 31 cities (of population sizes 20,000 plus) across all the four regions to estimate Internet user-ship and derive appropriate ‘weights’ to make online survey data representative of the entire online urban population.
A large-scale online survey conducted in May 2006. Sampled over 14,200 complete responses capturing net usage behavior and website preferences)

Related Reading: Should you quit that job you hate?

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20 Comments leave one →
  1. anuragsaurabh permalink
    October 9, 2007 9:17 am

    Hi Morning!
    ” Now for every new landline connection, BSNL will offer a bundled Broadband connection at no additional cost which could be activated anytime by users. The next step would be to make all existing landline connections Internet-enabled. ”
    Hey what about computers, any data on PC users in India ?

  2. anuragsaurabh permalink
    October 9, 2007 9:24 am

    So that will ensure that NET penetration in india would increase, but the speed of these connections will be more or less like dial ups. And one more thing BSNL is responsible for phone and internet connection. They can’t do anything about electricity.
    So we will see Nita’s blog getting more popular in coming days………….

  3. October 9, 2007 10:20 am

    Good Morning Anurag. Well, in this same survey (you mentioned that point), it has come to light that ‘broadband’ connections in India are broadband only in name. More than a third of ‘broadband’ users complain of slow connections!
    In fact I am one of them. I use the mtnl broadband but its slow and worse, intermittent. I have to keep dial-up handy.
    Also about pc users, I almost included the link as I had written an article on it earlier but edited it out as the write-up was getting cluttered. However you will find the info
    The new survey shows that the growth in internet usage has been driven by home usage, which is ofcourse related to pc buying. However, again I did not mention it in my post. Glad to add it here.

    P.S. if you follow the link given above the table you will get the press release with the survey findings. There has been a jump of 40 % in pc users over last year.

  4. October 9, 2007 1:43 pm

    Interesting results.

  5. October 9, 2007 2:15 pm

    Given the dominance of Google’s brand in India and the popularity of Orkut, I wouldn’t be surprised if more and more Indians choose Blogger (Blogspot) than WordPress. I already find that to be the case, unfortunately!

    Juxtconsult is gaining credence as the only one with somewhat reliable figures regarding net stats in India.

  6. October 9, 2007 3:10 pm

    Blogger’s admin pages confusing, at least they were when I was on it. I was there for a month.
    I shifted because google didn’t pick up my pages in its search engines even after two weeks! When I shifted to wordpress, I was on google within a week!! 🙂
    why don’t you do a comparision Mahendra? Start an experimental blog on blogger and do an analysis!

  7. October 9, 2007 4:08 pm

    Oh god. Please take my word for it. Please do not waste your time experimenting.. (although I agree with Mahendra; some of the most widely read Indian blogs are on Blogger).

    Blogger is unadulterated cat crap (in North India, cat crap is given as a simile for something totally useless). Esp compared to WordPress.

    My obesity blog is on Blogger. I do not want to lose my comments etc but am ready to move it to WordPress as soon as I am done with the thesis.

    Two friends host their own with WordPress and that is not a bad one either.

    I also have a blog on Vox which everyone must sign in to see.

    Also there is more plagiarism with Blogger I notice. I may be wrong but my Ob blog is stolen so much I cannot believe it…


  8. October 9, 2007 4:10 pm


    Blogger’s link shortcut CTRL + SHIFT + A is something that WordPress should consider stealing/ adopting.

    I immensely prefer keyboard shortcuts to mouse use, and am biased towards options which make those shortcuts easy.

  9. October 9, 2007 5:19 pm

    Shefaly, I didn’t realise Blogger was so bad, but I have heard things. you won’t lose comments though. I imported a month’s work on to wordpress and it came with the comments.
    I like short cut keys too.

  10. October 9, 2007 5:27 pm

    Thanks Nita.

    The thing is I have tags as well, which are very essential to making sense of the repository of research that I have there. Sometimes even _I_refer to it.

    I am tired of the ongoing plagiarism on blogger… I have disabled my RSS feed as of today.

    I will check with Madhuri – she is moving to WordPress at the moment. I will also read WordPress FAQs in detail and clarify things.


  11. Bharath permalink
    October 9, 2007 6:16 pm

    Good to see trends changing in India rapidly.. It’s employee’s market now.. I mean “Employee is the King”

    Blogs has many limitations.. so I guess It’s gonna grow slow.. n I am afraid it’s not going to be misutilised like social networking thing.. especially ORKUT.

    Content montoring is key issue in blogs.. n I think wordpress is best amonf all.

  12. madhurisinha permalink
    October 9, 2007 6:29 pm

    Hello Nita,
    Interesting post. I did not know that job search beat online chatting.
    I am not surprised at the urban Indian using matrimonial sites to scan prospective life partners.
    I think the blogging thing is also catching up, although i am a little wary of people who log their personal day to day life story. Its after all personal.
    This does bring in the topic of net security which is something people should know before using the net.

    @ Shefaly
    I did move to wordpress (yoohoo). I could transfer in all my blogspot data by going to >dashboard>manage>import
    good luck with the move

  13. October 9, 2007 9:53 pm

    Bharath, I feel blogs are great…only thing is that they take up so much time!! But overall maintaining a blog takes up a lot of time.

    Madhuri, hi. Hope you are seeing this on your own blog, now that you have wordpress! 🙂
    About the personal life story thing, well, I think people can if they want to. They have an audience, often their own friends. Its okay I think, specially as some people are nto shy about revealing their personal lives on the net.

  14. October 9, 2007 11:54 pm

    I’ve had roughly 12 jobs so far. Some were temp or part time jobs though.

  15. madhurisinha permalink
    October 10, 2007 1:19 am

    You are right Nita, i guess for friends living in different places, blogging is a way to keep in touch.
    Thank You

  16. October 10, 2007 6:35 am

    I always thought that the job opportunities would be like in my country where people hold on as long as they can until they are laid off or retrenched.
    It’s as a result of the limited opportunities available….

    Looking for marriage partners online…

  17. amreekandesi permalink
    October 10, 2007 7:34 am

    It is so true that these days people switch jobs like a pair of old jeans. A stark comparison to the older generation who would spend a lifetime working for the same employer.

    Times…they’re a changing!

  18. October 10, 2007 10:19 am

    AD: Times.. they have been a-changing since Robert Zimmerman’s time. What we call ‘change’ varies, so it is not such a bad thing, is it? 🙂

  19. amreekandesi permalink
    October 10, 2007 4:27 pm

    Aristotle once said “Change in all things is sweet.”

    Who is an AD to disagree! Change sure is sweet – you change a job and get a 20-30% raise in salary 🙂

  20. October 14, 2007 7:35 pm

    @Nita: Thanks a lot for quoting our study findings and doing up this story and interesting discussion around it.

    Though the source of findings are a little mixed up(thanks to PTI):
    1. India Employee Speak 2007, A 26,000 sample study of white collar employees and
    2. India Online 2007, 10,000 HHs Offline sample & 25,060 Individuals Online sample (only the website preferences data was reported on 14,200 sample).

    @Mahendra P:
    Appreciate your trust on us… we would always live up to your expectation of credible research. You will see more and more good research coming out from us.


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