The Lead India logo isn’t inspiring
The Lead India campaign (to find a good political candidate) has a pretty uninspiring logo. Here is the logo.
It’s more than just the look of it. It’s got a man in the lead. Is it surprising then that the Times was not satisfied with the number of women applicants? It was reported that the deadline for application was extended by 10 days and more women were asked to apply…and this was the time when a version of the logo with a woman in the lead was shown. This was temporary. If it was shown later I am not aware of it. I am not saying that the Times should have had a design with a woman in the lead, not at all, but just wondered why they couldn’t have had an unisex design in the first place?
After all the Times does say that they wanted to “provide a platform to the good men and women out there who refuse to be daunted by the system and struggle, against massive odds, to make life better for their fellow Indians.” The objective being (for those not familiar with this campaign) to give “due visibility” to the winner, and provide him/her “the maximum funding allowed as per the Election Commission rules for fighting one election for an office of his choice.” Considering that they got 34,000 valid applications means that people are pretty serious. But not enough women were.
Last month this contest was taken to television and the winner is to be chosen based on the votes he/she gets from viewers via reality T.V. There are no women left in this contest today and I am not blaming it on the logo :) but I wish the symbolism for the contest had been different. Maybe more women would have come forward, maybe not. I don’t know. But I do think that this type of symbolism in the logo puts women off, subconsciously at least.
There’s one more grouse I have against the logo. Have you noticed the man shown in that logo? He is wearing a shirt, a trouser and a belt and I cannot help wondering if it is appropriate to show him as a symbol for all Indian men? It’s not just his clothes actually, it’s his overall look…if it wasn’t for his dark hair I could have mistaken him for a firang.
The logo seems to have been a take-off from the images of the Salt march of Mahatma Gandhi. But to me at least the Salt march symbolizes freedom from tyranny, not political leadership. Not that particular image (of the Salt march) I mean.