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Top sites comparisons India and the world

March 3, 2008

If one looks at the top ten websites of the UK, USA and India, one sees some similarities in the lists, but India does not share similarities with China, Russia or Japan. Not surprising, considering that China, Russia and Japan have few English language sites in their top ten list. (Data from

baidu.jpgIn China, 9 sites out of 10 are in Chinese and the exception is which is at number 5. China’s top search engine is Baidu, a Chinese company. Russia has 2 English language sites which are in the top 10 – YouTube and LiveJournal.. The other 8 are in Russian. In Japan it’s the same – 2 English language sites in the top 10 – YouTube and Wiki and the remaining 8 in Japanese.

Interestingly, France has more than half of its top 10 sites in English – YouTube, Skyrock (social networking site), Windows Live, Yahoo, DailyMotion (videosharing) and MSN. And Germany has half of its top ten in English – YouTube, Google, Yahoo, Wiki, Windows Live.

yahoo.jpgHere’s the list from of the top 10 sites in India. All English language sites.

2. Google India
3. Google
4. Orkut
5. India Ltd.
6. YouTube
8. Windows Live
9. RapidShare
10. Wikipedia

I did another tiny analysis of the sites we have in common with USA and the UK. Guess what, WordPress and Blogger both have a higher rank in India than in the USA or the UK. This I think speaks for the fact that we don’t have too much of choice out here if we want to blog. Hardly any top quality providers, except for Rediff which is the only Indian company in the top 10. Here are the rankings:

India -31
USA – 36
U.K – 45

India – 7
USA -13
UK – 15

Where the Wiki is concerned, we seem to be on par with the US and the UK.

India – 10
USA – 8
U.K. – 11

As for social networking sites, looks like Orkut is still more popular than Facebook in India, but if we go the way of the USA and the UK (which I think we tend to do because of the influence of the Indian diaspora?) I think Facebook will win out. Orkut in India has apparently slipped by 2 ranks. A juxtconsult survey more than a year ago had listed Orkut as India’s 4th most popular site. But these are Alexa’s rankings:

India -6
USA -39
UK – 20

India – 11
USA – 5
UK – 2

Some other comparisons:
India – 3 (Google India is at 2)
USA – 1
UK – 6 (Google UK is 1)

India – 1
USA – 2
UK – 3

UK – 5

India – 65
USA – 32
UK – 86

India – 36
USA – 20
UK – 22

By the way, India has 3 porn sites in it’s top 100, at number 20, 37 and at 71.
The US has 2 porn sites in it’s top 100, at number 26 and at 60.
The UK also has 2 porn sites in it’s top 100, at 21, and at 86.
You can try and figure that out, but I think there are fewer porn sites catering to India while there are a huge number in the UK and the US, resulting in the hits being more evenly spaced out there.

Sites exclusive to India, which don’t figure anywhere else in the world:
In the top 10, only at no. 5, the only Indian company to make it. No wonder Google/Yahoo have been wanting to buy Rediff. There are more Indian companies which are doing well in India, if one looks in the top 20 – Naukri (India’s top job site) at 14, Moneycontrol (Financial Info) at 13, and Cricinfo at 15.

The international job site, Monster, isn’t doing too badly in India, although it doesn’t have a good ranking in the US.

Monster India – 25
USA – 81
UK – Not in top 100

Though I don’t have any data on this, I think if one looks at sites in any one area per internet population, there is no doubt that India has far fewer sites than the US or the UK.

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Internet marriage bureaus thriving in India
Internet Advertising in a high growth phase
Advantages and disadvantages of Advertising Online

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18 Comments leave one →
  1. March 3, 2008 11:34 pm

    Hi Nita,
    Good analysis.
    I think facebook is irritating with its 100s of tools and mostly amounting to waste of time.

    At one time facebook was a good place for college students to be in touch but now it has become less quality oriented and too many ppl who just hang out to do nothing. Orkut is the same but it atleast has a simple interface and a light way to keep in touch.

  2. Rajesh permalink
    March 4, 2008 12:04 am

    Hi Nita..

    Interesting Analysis. I was just thinking why an Indian site is not able to manage to sit at top 3 . I agree that rediff doesnt have better search capabilities and a platform for social networking.. Is it because Yahoo enjoys better look and feel and high content that it is most visited….

  3. March 4, 2008 5:31 am

    Very cool article…
    No shaadi.coms in the list?

  4. March 4, 2008 7:51 am

    Amit K, I have heard both loyalists of Facebook and Orkut swear by their favourites and I have also seen people moving from Orkut to Facebook but I have not seen any Facebook people moving to Orkut. About them being a waste of time, well I am not a member of either so I tend to share your view.

    Rajesh, You have answered your own question. Yahoo is better…

    Rdoc- shaadi is 56 in India, Jeevansaathi is 66. Indians have other priorities. 🙂
    On another note, I wonder think we can compare those marriage sites to adultfriendfinder which is no 38 in the US and 59 in the UK.

  5. March 4, 2008 9:02 am

    Nita- Surprising to see you blog about Technology and Web 2.0 start ups. I’m a big fan of Web 2.0 and anything that’s got to do with new websites. 🙂 Facebook is really big here and I use it on a regular basis to sell/buy stuff at throw away prices from students in the city. I also use it for other advertisement purposes- all for free. Whereas, Ebay charges me a listing fee and another exit fee if I end up finding a buyer. 😐 I don’t know if this is relevant to your post, but I could write an entire post in your comment section on this topic. 😛

    Also, my personal observation is that Indians HIGHLY prefer Orkut. I was one of the first adopters of Orkut and one of the first people to leave it too. Most of my school friends are on Orkut. Facebook- more American friends. Indians have just started signing up for Facebook, but they can’t move ahead of Orkut somehow.

    Monster is not doing well here and it’s become more of a spammy job site. The number of people who apply for each job that’s listed on Monster is so high, that most of the times, you don’t even get a job, unless you’re going through a vendor. I have first hand experience with this. 🙂

    LinkedIn is a great site for professional networking here. I’ve added some value to my network because of it. Flickr is another amazing photo service. You might also want to take a look at, which has unlimited online storage. 🙂 Also, is a lovely site for finding interesting pictures. I while away lots of my time on these websites. 😛

    Re: India and the porn/sex industry, I have an interesting graph that I plan to put on my blog soon. You should keep an eye for that.

  6. March 4, 2008 9:18 am

    Thanks Ruhi. Your comment has greatly added value to the post!
    But actually I have blogged about IT quite a bit, but not the actual technical side, more the marketing side, market share and stuff like that. In fact that was my job profile at work too, basically market share, marketing etc. And it doesn’t matter what field the company is in. In fact I didn’t even tag this post technology but now that you say it, I think I will. I should tag this marketing too I guess.
    The sex industry in India is an interesting topic and I have post planned on this too. 🙂 Looking forward to yours, will wait for yours first, so I can link it to mine. 🙂

    P.s. now I am adding my other posts in Related Reading, just forgot to do it earlier!

  7. March 4, 2008 10:12 am

    the first word that popped into my head was “Technology” and “Web 2.0”. Probably that’s the way I’m wired. 🙂

    Re: The sex industry post, please go ahead and publish your post. I don’t know when I’ll be putting it up because I’m between too many things right now. I can always link to your post, which I’m sure will have more facts than mine. I plan to only include some graphs and a paragraph or two of basic write up. 🙂

    It’s only jack of all trades journalists who are wired differently! 🙂 About the sex industry post, mine will take a month at least as I am waiting for the right time. My way of working is like this: some posts in idea stage, some 10 percent done, some 30 percent done and so on! When I get something going on in the news and such like then I do the finishing touches on the post and publish it…not everytime ofcourse. Many of my posts are on the spur of the moment. My porn sites post is about 50 percent done and I am waiting for the right time. – Nita.

  8. March 4, 2008 1:10 pm

    Interesting statistics. I read somewhere that facebook is catching up in India and I signed up too 😀
    However I find it cluttered, may be coz I am just getting used to it.
    But I like the privacy settings in it.
    Orkut was a little late in doing that. however is simple and easy to use.

    I thought Google was rank 1 in india. The first thing I do is type google (ctrl + enter) when I go online. I dont wont be having anything to search, but then I just do that. 😉

    Yahoo groups was one thing that I used to use fresh out of college, but then its prone to spam and virus. At times we used to get mails with Porn attachments from members. I thot they (members )were sick. But then one fine morning there was a mail from my yahoo id too. 😦
    I quit yahoo then. 🙂
    I think the users for group sites have come down, when social networking sites came up.

  9. March 4, 2008 2:46 pm

    Worth noting that alexa’s rankings are based on the usage habits of mostly internet explorer users that come with it’s spyware installed by default and in no way represents internet usage habits anymore.

  10. March 4, 2008 3:02 pm


    Thanks for putting up this list.I have always believed that Google was the number one site in almost every country of the world.It will continue to be my favourite site unless they commit hara-kiri . . .

  11. aquariius permalink
    March 4, 2008 9:29 pm

    Hi Nita, interesting topic… like Ruhi mentioned, Linkedin is a great site for professional networking, its the only site i have signed up for, facebook, rediff, orkut somehow feel like college atmosphere…

    while i am at it, can you pls tell me whether or any other financial sites make the list for india? that’ll be interesting as i read some surveys which said that the majority of time spent in the workplace in india surfing the web, is done on financial & investment sites

    some of my favourite sites are my customized versions of MyYahoo, Google News,


  12. March 4, 2008 10:13 pm

    Xylene, I too was thinking of joining facebook for the same reason but just stopped myself! 🙂 And I prefer google to yahoo anyday! I think though that because yahoo mail was here earlier lots of people are hooked on to yahoo mail. I still have my yahoo mail id, although now I have a google id too.

    Anshul, I am not aware of how exactly Alexa compiles it’s data. However, if you know a better source I would be only too glad to add that info.

    Raj, thanks. Google is my fav site too, it’s so easy to use. One keeps hearing all sorts of things about Google being evil etc etc, but I find its the best search engine!

    Aquarius, thanks. I have heard some great things about LinkedIn, it is totally professional. And I have mentioned moneycontrol, it’s the 13th most used site in India. Not bad at all!

  13. March 4, 2008 10:56 pm

    Agree with some things with you Nita, i think one year down the line FB will not as happening as it is today 🙂

  14. Ravi permalink
    March 9, 2008 7:27 am


    I liked this topic. An interesting observation about your blog. Every day I start to blog by typing “CNN IBN NORTH SOUTH” in Google. I could have bookmarked your page but I m not that lazy 🙂 The first one that pops up is your blog. But I tried that with the same key words in yahoo search but it didn’t show up in the first page. Probably yahoo search is not as accurate as that of Google.

    I like facebook but most of my friends in it are americans. Somehow facebook doesn’t interest indian students here. Every time I got to check my account in orkut to get connected to my friends in india and here in our campus. But I like face book especially that of online contests, local party fliers and music shows around my campus. Its a lot of fun. Its a very good source to check out stuff from garage sale. Orkut doesn’t have that option. Whenever I watch a movie I can put up the review and share it with my friends on facebook that’s really cool.

    Photo and video sharing aren’t much different in orkut from facebook. I think orkut is fast catching up. The advantage of facebook is that if you register with your college email ID say the one ending with .edu it allows us to search students and pals based on the school they are in. This is a very good option and one of the reasons for the popularity of facebook over orkut among american students.

  15. March 9, 2008 8:40 am

    Amit K, thanks… yes I too think that fads come and go and wonder how long the FB fad will last.

    Ravi, for some reason Google gives me a good ranking. 🙂 Well, I guess I should be grateful and not get too complacent!
    Thanks for the comparison of FB and Orkut.

  16. Ravi permalink
    March 9, 2008 8:54 am

    You r welcome 🙂

  17. March 9, 2008 9:31 am


    I agree with Ravi.Google seems to be more accurate because it pioneered the search engine (I am not exactly sure about this) and is the leader in search engine technology.

    Nothing will be able to stop Google.They are sure to become the number one IT company in the world in the future brushing Microsoft aside.

    Google will lead unless they do something stupid.But I have a faint hope that one day companies like Infosys,TCS,Satyam,etc. will give them a run for their money . . . 🙂

  18. April 25, 2008 2:00 pm

    Google is currently on top. Has always been the best search engine.

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